Crystal Kam
UI / UX Designer
● SPECIALIZING IN
Web & Brand Strategy
UX/UI Design
Design Systems
Crystal Kam
UI / UX Designer
● SPECIALIZING IN
Web & Brand Strategy
UX/UI Design
Design Systems
● WHO AM I
Crystal Kam is a Senior Designer based in the Greater Toronto Area. With 10 years of experience across agency and independent work, I design web experiences that are built to perform and built to last. My work sits at the intersection of brand, UX, and systems thinking by translating complex problems into clear, scalable digital foundations that drive measurable results long after launch.
Peet's Coffee
● COMING SOON
● ABOUT ME
With 10 years of experience spanning from agency to freelance environments, I help businesses transform their digital presence into a high-performing asset. My approach is rooted in strategic design and systems thinking—ensuring that every pixel serves a business goal and every design is built to scale.
After learning to code at age 10 on Neopets, I had no idea it would become a career. The ability to change fonts, colours, and layouts and instantly transform something generic into something that felt mine was the first time I understood what design could do.
Ten years later, that instinct has scaled into something bigger. I've led end-to-end redesigns from initial strategy and content audits through to front-end development and post-launch iteration. I don't just design pages; I build the systems and foundations that teams can grow from.
My approach is rooted in three things: understanding the business problem, designing with the user's decision-making at the centre, and building with enough structural integrity that the work holds up over time not just at launch.
When I'm not designing, you can find me cooking and hosting brunch for friends, curating yet another Spotify playlist (15 and counting), crocheting, or spending time with my cat Cosmo 🐈⬛
My Skillset
- Web Strategy & Information Architecture
- UX/UI Design
- Design Systems & Component Libraries
- Figma (Wireframing, Prototyping, Design Systems)
- HTML, CSS & SASS
- Shopify (2.0) & WordPress
- Responsive & Mobile-First Design
- A/B Testing & Conversion Optimization
- Front-End Development
- CMS Architecture
After learning to code at age 10 on Neopets, I had no idea it would become a career. The ability to change fonts, colours, and layouts and instantly transform something generic into something that felt mine was the first time I understood what design could do.
Ten years later, that instinct has scaled into something bigger. I've led end-to-end redesigns from initial strategy and content audits through to front-end development and post-launch iteration. I don't just design pages; I build the systems and foundations that teams can grow from.
My approach is rooted in three things: understanding the business problem, designing with the user's decision-making at the centre, and building with enough structural integrity that the work holds up over time not just at launch.
When I'm not designing, you can find me cooking and hosting brunch for friends, curating yet another Spotify playlist (15 and counting), crocheting, or spending time with my cat Cosmo 🐈⬛
My Skillset
- Web Strategy & Information Architecture
- UX/UI Design
- Design Systems & Component Libraries
- Figma (Wireframing, Prototyping, Design Systems)
- HTML, CSS & SASS
- Shopify (2.0) & WordPress
- Responsive & Mobile-First Design
- A/B Testing & Conversion Optimization
- Front-End Development
- CMS Architecture
Need a website? Let’s connect and find out how we can work together!
Need a website? Let’s connect and find out how we can work together!