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Crystal Kam

UI / UX Designer

● SPECIALIZING IN

UI/UX Design
Web Design
Brand Strategy

Crystal Kam

UI / UX Designer

● SPECIALIZING IN

UI/UX Design

Web Design

Brand Strategy

● WHO AM I

Crystal Kam is a UX/XI Designer based in the Greater Toronto Area. My approach combines visual craft with technical understanding. I don't just build pretty websites; I design UX/UI experiences that build user trust, and turn complex information into seamless customer journeys.

Peet's Coffee

● COMING SOON

AccuServ Heating

● WEB DESIGN, DEVELOPMENT, AND STRATEGY

● ABOUT ME

With 10 years of experience spanning from agency to freelance environments, I help businesses transform their digital presence into a high-performing asset. My approach is rooted in strategic design and systems thinking—ensuring that every pixel serves a business goal and every design is built to scale.

After learning how to code at the tender age of 10 on Neopets (true story), I had no idea that it would lead me to my future career as a designer. The ability to change fonts, colours, and even adding a background image instantly took my user lookup page from something generic to something unique.

Today, my skills have evolved past colours and fonts, to leading the lifecycle of major digital overhauls—from discovery and content auditing to overseeing technical deployment. My skills are a combination of design, technical knowledge, and project management. Intersecting to ensure that all the design details are not just pretty, but functional and built inituitively regardless if it's the frontend or the backend user.

When I'm not at work, you can catch me cooking and hosting brunch/dinner for friends, curating another Spotify playlist (I have 15+ and counting), crocheting, or playing with my cat Cosmo 🐈‍⬛

My Skillset

Web Design (HTML + CSS)
WordPress
SaSS (CSS Pre-processor)
Figma (Wireframing, Mockups, Prototyping)
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Google Digital Ads
Klaviyo (Flows + Email Design)
Social Media Graphics (Facebook + Instagram)
Print Design + Production Packaging
Editorial Design
Project Management
Site QA

After learning how to code at the tender age of 10 on Neopets (true story), I had no idea that it would lead me to my future career as a designer. Being able to change things like fonts, colours, and even adding a background image instantly took my profile from something generic to something unique.

Fast-forward many years later, I've levelled up my skills to help a variety of clients across multiple different industries – from small businesses, B2C, non-profits, to e-commerce. I help clients create a cohesive online presence that is authentic to them while giving them a clean and polished look that helps them stand out in a competitive market.

Today, I’m currently at SOVI Creative. When I'm not at work, you can catch me cooking and hosting brunch/dinner for friends, curating another Spotify playlist (I have 15+ and counting), crocheting, or playing with my cat Cosmo.