Kandl Artistique

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UX / UI Design
Web Design
E-Commerce

Kandl Artistique

UX / UI Design

Web Design

E-Commerce

Background

Kandl Artistique is a luxury candle boutique located in the heart of Toronto's Yorkville neighbourhood. The store is renowned for carrying various luxury candle brands, as well as its own line of high-end candles, and for their signature Candle Making Lab experience.

During my time at Sovi Creative, I lead the redesign of Kandl's e-commerce experience. We partnered with Place New Studios for creative direction. Our mission was to translate Kandl’s premium in-store luxury into a high-performance digital experience, specifically optimized for increased conversion rates and higher average order value (AOV).

Strategic Challenges

Bridging the "Sensation Gap"

Kandl’s brand awareness is driven by social media, but their legacy site felt disconnected from that luxury vibe. The challenge was to take a highly sensory, physical experience—scent, texture, and ambiance—and translate it into a digital interface that justified a premium price point.

Optimizing the Primary Revenue Driver

The "Candle Making Lab" is the heartbeat of Kandl’s business. The original site failed to explain the value of this 90-minute custom experience. I needed to design a high-converting landing page that not only explained the process but also functioned as a sophisticated booking engine with multiple upsells to drive larger order values.

Strategy & Experience Design

To bring the boutique atmosphere online, I moved away from standard e-commerce grids. I utilized large, high-fidelity imagery and intentional whitespace to mirror the luxury of the physical store. On the product pages, I expanded the content strategy to include scent profiles, brand heritage stories, and product care tips, turning a simple transaction into an educational brand experience.

The Candle Making Lab page was re-architected to handle multiple user intents—from a "girls' night out" to a "corporate team builder." I integrated a strategic upsell flow directly into the experience, allowing customers to add diffuser upgrades and charcuterie boards seamlessly. This transformed the page from a simple info sheet into a dynamic sales tool.

Results

By establishing a visual language that felt distinctly "Kandl"—elegant, sophisticated, and clean. This direction was purposely carried through at every touchpoint, ensuring that whether a user arrived from Instagram or a Google search, the brand felt cohesive and authoritative.

By focusing on the "essence" of the brand and the logic of the customer journey, I turned a visually lackluster site into a high-performing digital flagship that lets Kandl Artistique share their craft with the world.

+65%

Increase in Total Sales

+42%

Increase in AOV

+30%

Conversion Rate Increase

Results

By establishing a visual language that felt distinctly "Kandl"—elegant, sophisticated, and clean. This direction was purposely carried through at every touchpoint, ensuring that whether a user arrived from Instagram or a Google search, the brand felt cohesive and authoritative.

By focusing on the "essence" of the brand and the logic of the customer journey, I turned a visually lackluster site into a high-performing digital flagship that lets Kandl Artistique share their craft with the world